COLLABORATIONS
Who we've worked with
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$250 million resort and marina project
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$200 million luxury residency development
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Multiple marina project
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Luxury boutique hotels
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High-end liquor brand startup
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Luxury based multimedia company
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Luxury based real estate firm
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Private wealth management company
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Luxury hotel development (marketing)
What we've done recently
JML Strategies brings together historic strategic collegiate sports partnership on behalf of The Bahamas with The University of Miami
JML Strategies Secures Historic Collegiate Sports Partnership for The Bahamas Ministry of Tourism, Investments & Aviation
JML Strategies, representing The Bahamas Ministry of Tourism, Investments & Aviation (BMOTIA), successfully orchestrated the Ministry's first-ever collegiate sports partnership with the University of Miami Athletics. This groundbreaking collaboration was designed to elevate The Bahamas' profile as a premier travel and sports destination, targeting U.S.-based audiences and leveraging the University’s strong brand presence.
The partnership included joint promotional efforts such as exclusive activations during key University of Miami athletic events, strategic advertising opportunities, and co-branded campaigns that highlighted The Bahamas' appeal to sports enthusiasts and travelers.
The partnership's inaugural initiatives, such as Canes Weekend in The Bahamas, exceeded expectations, drawing more than 60 travelers and securing 20 hotel rooms, showcasing the potential for impactful sports-driven tourism.
This collaboration has positioned The Bahamas as a vibrant and accessible destination for athletes, fans, and alumni, marking a significant milestone in BMOTIA’s global marketing efforts.
For more details, visit the article in Sports Travel Magazine: University of Miami Athletics Partners with The Bahamas.
JML Strategies collaborates with Informa Markets for Palm Beach International Boat Show 2024 and Miami Boat Show 2024 to bring NFL stars
JML Strategies bring to #DBMIBS, Miami Dolphins' wide receivers Cedrick Wilson Jr. and Braxton Berrios
*in the photo from left to right - Braxton Berrios , Jonathan Lord, founder of JML Strategies , and Cedrick Wilson Jr.
#JMLCRE8S with #DBMIBS #PBIBS
JML Strategies once again collaborates with Informa Markets to bring three Miami Dolphins' stars to the Palm Beach International Boat Show.
Also a first time collaboration with Fraser Yachts as JML Strategies hosts exclusive event with Fraser and the athletes at #PBIBS.
JML Strategies leads The Bahamas in a historic strategic partnership with Northrop & Johnson
Northrop & Johnson Celebrates 75 Years of Excellence with a Grand Diamond Anniversary EventNovember 1, 2024 – Fort Lauderdale, Florida –
Northrop & Johnson (N&J) hosted an unforgettable evening during the annual Fort Lauderdale International Boat Show (FLIBS) to commemorate its 75th Diamond Anniversary. The prestigious event brought together 225 esteemed guests, including strategic partners, top clients, and sponsors, to celebrate this monumental milestone in N&J’s history.Set against a stunning backdrop, the event featured live entertainment, including an energetic and colorful Junkanoo band performance sponsored by The Bahamas.
Guests indulged in a luxurious spread curated by celebrity chef Jeff McInnis, including Bahamian-themed delicacies contributed by The Bahamas. The culinary experience was paired with an array of specialty cocktails, highlighted by a Pink Sand Spirits Co. cocktail bar activation.
Other notable highlights of the evening included luxury partner activations, exclusive event gift bags with Bahamian-inspired items such as stuffed pigs, and networking opportunities with industry leaders and strategic partners. The Bahamas team, led by Jonathan Lord (JML Strategies) played a pivotal role in the event, attending to connect with attendees and showcase the rich culture and hospitality of the islands.
PROJECTS/EVENTS
Historic Partnership with Fraser Yachts and The Islands of The Bahamas
JML Strategies successfully orchestrated a high-level partnership between The Bahamas and leading yachting company Fraser Yachts, exemplifying the pinnacle of co-branded opportunities. Notably, the partnership culminated in a Bahamian Sunset Soirée at Casa Fraser during the Fort Lauderdale International Boat Show, which was expertly produced and managed by JML Strategies.
JML Strategies forges partnership with Worth Avenue Yachts and The Bahamas
Once again JML Strategies plays integral role in 2nd annual Bahamas All-Pro Weekend
JML Strategies x Informa Markets
Palm Beach International Boat Show
2023
The Palm Beach Boat Show, which is considered "one of the richest boat shows in the U.S" was hosted on March 23rd- 26th. We connected with the show organizers, Informa Markets, to discuss new opportunities for increased attendance and customer differentiation. Based on a year of research of not only PBIBS but the other major boat shows Informa owns, we thought to suggest incorporating NFL athletes. JML Strategies collabed with Informa to create a first time ever campaign "A Day in the life of an NFL athlete at the boat show". Learn more about this campaign
"A Day in the Life of an NFL Athlete at The Palm Beach International Boat Show"
From left to right - Kwon Alexander-New York Jets, Duke Riley- Miami Dolphins, Justin Hardee- New York Jets , Parliamentary Secretary for The Bahamas Ministry of Tourism Investments & Aviation Hon. John Pinder II, and JML Strategies co-founder, Jonathan Lord
JML Strategies helps to bring historic event; Bahamas All-Pro Celebrity Weekend
On June 9th, 2022, six top tier pro football players visited the shores of Nassau, Bahamas for an historic event weekend. Created by JML Strategies, the inaugural Bahamas All-Pro Celebrity Weekend consisted of community cleanup efforts with Bahamas National Trust, VIP dinners and the first ever FREE instructional football camp. "This camp was really historic, it is something to be proud of as a Bahamian" - Minister Mario Bowleg, Minister of Youth, Sports, & Culture.
3 x Pro Bowl Defensive End, Melvin Ingram of the Miami Dolphins and JML Strategies CEO , Jonathan Lord
Super Bowl Winning Cornerback, Rashad Fenton for the Kansas City Chiefs
5 x Pro Bowl Wide Receiver , Keenen Allen of the Los Angeles Charges
The Minister of Youth Sports & Culture the Hon. Minister Mario Bowleg for the Bahamas sits down with 4 x Pro Bowler Keenan Allen and Founder of JML Strategies, Jonathan Lord to talk Bahamas All-Pro Weekend
Pro Athlete Branding
Coordinated multiple pro-athlete initiatives conducive to their business related and personal objectives. Communicated with pro-athletes representatives for seamless execution.
Boating floatilla led by D.J Swearinger
Coordinated with NFL Films on a project
Official meet & greet with Bahamian officials and Mike Strachan
Event weekend for Archie Bradley
Personalized weekend in the Bahamas for Xavien Howard
Coordinated sponsorship with Monster Products and Buddy Hield's basketball camp
Destination event for Melvin Ingram
